"Design is everywhere.
From the dress you’re wearing to the smartphone you’re holding, it’s design."
From the dress you’re wearing to the smartphone you’re holding, it’s design."
Samadara Ginige
Problem to solve
Lack of a clear vision for a further writing of the musical.
Methods
Brainstorming
Affinity mapping
Personas
Empathy map
Journey map
Character alternative stories
Process
Defining the problem to solve
Workshop goals: clear vision about further writing
Expectations: perceived creativity boost and "deeper", more consistent plot
Musical goals: target groups internalise the main idea of 3P
Expectations: people feel better and are more calm
Target groups: musical members (+ the audience, the sponsors)
Personas, empathy map
Character journey: scene overview with emotional focus
Character stories: what if..? brainstorming
Outcome
New character traits and insights aligned with the main goals and ideas.
Clear and structured vision about the character journey through the story.
New insights and ideas about the emotional impact of every stage in the musical.
About the project
New character traits and insights aligned with the main goals and ideas.
