About the project
Good Malmö was a very successful project that matched young unemployed talents with companies who wanted to give the talent a 1-year full-time contract.
When the project started losing its efficiency, the team began researching on causes to the situation.
Problems
Not enough people contacting Good Malmö
Candidates not work-ready
Unrealistic view on the job market both from the candidates and companies
Too passive cooperations with other organisations (sources for candidates)
Confusing addresses- “Uppstart”/ “Good Malmö”
Limited ways of working/ advertising because of the project design
Quality assurance from co-operators
External factors such as low unemployment within some occupations
No shows that steal time and companies' trust
Process
The process was 95% of research and analysis, 5% design.
Just as Einstein said, after an extensive research, the solution was obvious.
Outcome
Insight that the job market has changed drastically since the start of the Good Malmö project and it doesn't serve its purpose anymore.
Design of a completely new project, well adjusted to the needs of the job market: On Track, that became very successful
Methods
Stakeholder map
Board structures
One day
Empathy map
Personas
Observations
Online research
Interviews
Mood boards
Surveys and online surveys
Customer (candidate) Journey
etc.
